Toronto Coalition for Revitalization TV Commercials

You can view all the business commercials for the Toronto Coalition for Revitalization on our Facebook page.

Be Speedy in Your Decision Making

How fast or slow does your company make decisions? Rapidly growing businesses have tied the speed of their decision making to their success. There are not a lot of examples that show success from slow or drawn out decisions. Business owners need to be quick, smart and able to change their view based upon new facts.

Ask Every Customer This Question

Ask how they heard about you. It's important to understand what marketing channels are working. If most of your new customers are coming from referrals, create opportunities for more referrals. If they saw an ad, run that ad again. Always repeat what works.

TV Commercial Production for TCFR

We are producing eight TV commercials for the Toronto Coalition for Revitalization. Four have been completed and uploaded to TechTV Media in Oregon for broadcast on Jefferson County Cable. The other four are still in post-production.

We just finished editing Austin Lake's promotional video. We made two versions, one for the Pittsburgh and Cleveland boat shows, and another for give-aways to the campers at Austin Lake.  We're hoping to have the video on youtube in the next week or two.  We'll post the link once it's uploaded.

We finished editing the Toronto Christmas parade. It turned out really well. Now we're working on Austin Lake's 2011 promotional video and two TV commercials for Mama G's Pizza.

Visit our website for mobile devices.
http://www.prestigevideo.net/Mobile

10 Essentials to an Effective TV Commercial, Part 1

Put People in Your Commercial
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of your building's interior, exterior and the parking lot. You don't want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your business so your commercial doesn't look like a photo that's come to life.

Plan Out Your Video
Using a furniture store as an example, you may have ten different kinds of recliners, eight living room sets and six bedroom suits you want to feature. You're going to have to narrow those shots down because you simply can't get them all into a :30, :45 or even a one minute commercial without flashing so many different pieces of video on the screen that your potential customers will feel like they're in a lightning storm. Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It's crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you're advertising even if a customer has their volume turned down.